Fury made an appearance in an angle on WWE's debut of SmackDown on Fox on October 4, 2019. He stared down Braun Strowman during his match, and Strowman later threw one of his opponents, Dolph Ziggler, at Fury. After the match, Fury jumped the barricade, but was stopped by security. The WWE announced that Fury would be given an open mic for the following episode of Raw. Fury appeared in the last segment of the October 7, 2019 episode of Raw and demanded an apology from Strowman as the two traded insults. They then had a "brawl", which was separated by some of Strowman's fellow professional wrestlers.
On October 11, 2019, it was confirmed that Fury and Strowman would have a match at WWE Crown Jewel, with the contract having been signed on the October 15 episode of Monday Night Raw. Fury defeated Strowman by countout at Crown Jewel.