DiBiase had a short stint with Vince McMahon, Sr.'s World Wrestling Federation (WWF) in 1979. He was awarded the short-lived North American Championship, becoming the title's first champion. On June 19, 1979, he lost the North American Championship to Pat Patterson, who unified the title with the fictional "South American Championship" to become the first ever Intercontinental Champion. He was also Hulk Hogan's opponent in Hogan's first Madison Square Garden match.
DiBiase made his return to the WWF as a babyface on May 15, 1987, at a house show in Houston, Texas. He came out to the ring to announce to those in attendance that it was only fitting that he was now competing in the WWF. Moments later The One Man Gang and Slick came to the ring for Gang's scheduled match. The referee had to force DiBiase to leave before there was a confrontation. At the next house show on June 7, DiBiase would have his first match and lose to The One Man Gang. He went on to lose two additional house show confrontations to The Gang. DiBiase would tag-team with Sam Houston on June 26 against The One Man Gang and Ron Bass (Houston had run in to assist DiBiase against The Gang at one of the earlier house show matches); towards the end of the match, DiBiase turned on and attacked Houston after Houston missed a dropkick on Bass, leaving him to get double-teamed and pinned. His actions during the match served to effectively turn DiBiase heel, right before the onscreen debut of his new gimmick.
On a June 27 episode of WWF Superstars, DiBiase had his first vignette. He would now be known as "The Million Dollar Man", a millionaire who wore a gold-studded, dollar-sign-covered suit and, in time, a custom-made, diamond-encrusted and self-awarded "Million Dollar Championship" belt. He was billed as having a spring residence in Palm Beach, Florida, a summer residence in Hyannis Port, Massachusetts, an autumn residence in Bel Air, California, and a winter residence in the Netherlands Antilles.
DiBiase had a bodyguard by the name of Virgil, who was also by his side during his matches and vignettes. The name of DiBiase's finishing move was known as the Million Dollar Dream (in which someone is put to sleep). Virgil was often seen performing humiliating tasks, such as rubbing DiBiase's feet. DiBiase claimed "Everybody has a price" demonstrating his "power" through a series of vignettes in which he did things such as bribe the manager of a local swimming pool to close for the day so he could have the pool to himself, or when the honeymoon suite in a hotel was already booked, he bribed the desk clerk to have the couple already in there thrown out. Other skits featured DiBiase traveling in limousines, giving $100 tips to waiters, and using $100 bills in convenience stores for small purchases like chewing gum. Other times, DiBiase invited fans to perform humiliating acts (such as kissing his feet) for money. During one skit, he invited a young boy onto a stage and told him if he bounced a ball 15 times in succession, DiBiase would pay him $500. After the 14th bounce, DiBiase kicked the ball away, sending the boy home without pay. He frequently stuffed a $100 bill into the mouth of a wrestler on whom he had used the Million Dollar Dream move. Virgil, however, would more often than not retrieve the discarded bill from the wrestler's mouth.
His first big in-ring angle came in late 1987 on an episode of Superstars of Wrestling, where he announced his plan to buy the WWF World Heavyweight Championship from Hulk Hogan, as Hogan refused and said that DiBiase would have to defeat him in the ring for the championship belt. Hogan got the upper hand in a series of matches, and a frustrated DiBiase approached André the Giant to win the title for him, which did happen on the February 5, 1988, edition of The Main Event I, where André defeated Hogan under questionable circumstances for the WWF World Heavyweight Championship. This was the match of the infamous "who is the true Dave Hebner" debacle. Whom the crowd and viewers at home thought was the "real" Dave Hebner (it was actually his real-life twin brother Earl) counted the match finishing pin for André despite the fact that Hogan's shoulder was up at the count of one. Afterwards the real Dave Hebner came running into the ring to dispute the ruling his "evil twin" had made awarding the WWF World Championship to Andre the Giant; André then announced he was surrendering the championship belt and handed it to DiBiase. In the following days, DiBiase was, in fact, billed as the WWF World Heavyweight Champion in three house shows, defending the title one time against Bam Bam Bigelow.
However, WWF President Jack Tunney declared DiBiase was not the champion, as he did not win the title by pin or submission, and said that because Andre had surrendered the title, it was therefore vacant. André's world title win was still recognized, though it is still considered the shortest world title reign in WWF history.
A tournament was announced to crown a new WWF World Heavyweight Champion at WrestleMania IV, where DiBiase defeated Hacksaw Jim Duggan in the first round and Don Muraco in the quarterfinal before receiving a bye in the semi-finals to advance to the finals of the tournament. The reason for the bye was a double-elimination of Hulk Hogan and André the Giant when they both were disqualified in their match, with DiBiase meant to face the winner. In a backstage interview afterwards, André revealed that DiBiase paid him to make sure Hogan didn't advance in the tournament. DiBiase was defeated by "Macho Man" Randy Savage in the finals, helped by Hulk Hogan negating André's repeated interference in the match. DiBiase continued to feud with Savage throughout the summer of 1988, culminating in a tag team match pitting DiBiase and André the Giant against Hogan and Savage at the inaugural SummerSlam (in a match billed as "Where The Mega Powers Meet The Mega Bucks"). Although pro-heel commentator Jesse "The Body" Ventura served as the guest referee, Hogan pinned DiBiase to win the match. DiBiase then defeated Brutus Beefcake, Ken Patera, Ron Bass, and Randy Savage to win the 1988 King of the Ring tournament, receiving his first WWF success.
Later in 1988, Bobby Heenan sold Hercules' contract to Ted DiBiase for his services as his personal slave. DiBiase claimed that Hercules was his slave but started feuding with him after Hercules turned face. He eliminated Hercules from the main event at Survivor Series.
At the Royal Rumble in 1989, DiBiase purchased the #30 entrance spot from Akeem to become the final entrant in the match. Big John Studd and DiBiase were the final two participants in the match. DiBiase offered Studd a bribe to eliminate himself, but Studd eliminated him to win the match. DiBiase continued to feud with Hercules; the two had a series of matches including a match that DiBiase won on the February 3 The Main Event II. He defeated The Blue Blazer on the March 11 Saturday Night's Main Event XX. After that match, he introduced the WWF Million Dollar Championship, his own championship belt which was not recognized by the WWF. He created this belt because he was unable to buy or win the WWF World Heavyweight Championship from Hulk Hogan.
DiBiase fought Brutus Beefcake to a double-count-out at WrestleMania V. DiBiase's next big feud was with Jake "The Snake" Roberts. A few weeks after WrestleMania, DiBiase attacked Roberts on WWF Superstars of Wrestling after Roberts defeated Virgil in a match. DiBiase put Roberts out of action for several months with a neck injury. While Roberts recuperated, DiBiase defeated Jimmy "The Superfly" Snuka at SummerSlam by count-out. On the October 14 Saturday Night's Main Event XXIII, DiBiase faced Hulk Hogan in a match for the WWF Championship where DiBiase had the monster Zeus by his side. DiBiase lost the match when he accidentally hit Zeus and was pinned by Hogan with a small package. At Survivor Series, DiBiase captained a team dubbed the "Million Dollar Team" consisting of himself, The Powers of Pain (The Warlord and The Barbarian), and Zeus against Hogan's "Hulkamaniacs" consisting of Hogan, Jake Roberts, and Demolition (Ax and Smash). DiBiase eliminated Roberts after pinning him with help from Virgil before being pinned himself by Hogan.
In 1990, he was punished for buying #30 in the previous year's Royal Rumble. For his punishment, he was forced to enter as entrant #1. He broke the record at the time by lasting 45 minutes in the Royal Rumble match after entering as the #1 entrant. He eliminated two opponents before he was eliminated by The Ultimate Warrior. He then continued his feud with Jake Roberts, who stole the Million Dollar Belt, leading to a match at WrestleMania VI where Roberts was counted out. Shortly after WrestleMania, he had a brief feud with Big Boss Man which dated back to when DiBiase tried to bribe Boss Man into retrieving the Million Dollar Belt. Boss Man refused DiBiase's bribe and returned the Million Dollar Belt to Roberts. At SummerSlam, DiBiase bought the services of Sapphire, who was the manager of Dusty Rhodes at the time. This led to Rhodes and DiBiase feuding throughout the end of 1990 into the beginning of 1991. On the October 13 Saturday Night's Main Event XXVIII, he attacked Dusty's son Dustin Rhodes during Dusty's match with Randy Savage. DiBiase and Dusty captained rival teams at Survivor Series, with DiBiase's mystery partner turning out to be the debuting Undertaker. DiBiase wound up eliminating both members of The Hart Foundation and was the sole survivor of the match. He, however, was eliminated in the main event by Hogan. DiBiase then received a shot at the world champion: the Ultimate Warrior on a special Thanksgiving episode of Saturday Night's Main Event, which ended when DiBiase was disqualified after Virgil attacked Warrior, which was seemingly an interlude to Randy Savage further assaulting Warrior.
At the Royal Rumble, Ted DiBiase and Virgil defeated Dusty and Dustin Rhodes in a tag team match. After the match, DiBiase ordered Virgil to put the Million Dollar Championship belt around his waist. Virgil instead hit DiBiase with the belt, turning face. At WrestleMania VII, DiBiase lost by count-out to Virgil, who had help from 'Rowdy' Roddy Piper. Sensational Sherri, who earlier in the night had turned on a losing Randy Savage, came down midway through the match to help DiBiase and became his full-time valet. On the April 27 Saturday Night's Main Event XXIX, DiBiase fought Bret Hart to a double count-out.
DiBiase lost the Million Dollar Championship to Virgil at SummerSlam when Virgil smashed his head into an exposed turnbuckle and pinned him to get the victory. DiBiase participated in the 1991 King of the Ring tournament drawing with Ricky Steamboat in the first round. DiBiase and Steamboat would battle to a time-limit draw with neither man advancing in the tournament. DiBiase regained the Million Dollar Championship from Virgil with help from Repo Man on the November 11 edition of Prime Time Wrestling which was dubbed Survivor Series Showdown. At Survivor Series, he was one of the contestants eliminated from his match. At This Tuesday in Texas, DiBiase and Repo Man defeated Virgil and Tito Santana.
Ted DiBiase officially formed the tag team, Money Incorporated, with Irwin R. Schyster (IRS). The duo, mostly managed by Jimmy Hart, won the WWF Tag Team Championship three times between February 1992 and June 1993. Their first reign came on February 7, 1992, when they defeated The Legion of Doom for the titles. Money Incorporated then feuded with The Natural Disasters (Earthquake and Typhoon). They defended the title against the Natural Disasters at WrestleMania VIII and lost the match by count-out, thus retaining the title. On July 20, they lost the title to the Natural Disasters.
After losing a match to the Legion of Doom at SummerSlam, DiBiase and IRS regained the belts on the October 13 edition of Wrestling Challenge from the Natural Disasters. This title change led to a feud with The Nasty Boys, who were originally scheduled for the title shot. On the November 14 Saturday Night's Main Event XXXI, they defended their titles against the Ultimate Maniacs (Ultimate Warrior and Randy Savage). DiBiase and IRS lost the match by count-out and thus retained the titles once more.
Ted DiBiase participated in the Royal Rumble match, entering at #4 before eventually being eliminated by The Undertaker. Shortly after, DiBiase and IRS became involved in a major angle with the returning Brutus Beefcake. DiBiase faced Beefcake on one of the first episodes of Monday Night Raw. DiBiase and IRS attacked Beefcake after the match and slammed his face (which had been surgically repaired following a windsailing accident) with a briefcase. Money Inc. also attacked their manager Jimmy Hart, who was disgusted by their actions. Beefcake's best friend Hulk Hogan came to Beefcake's defense and challenged Money Inc. to a tag team title match at WrestleMania IX. DiBiase and IRS retained their titles by disqualification after Hogan used Beefcake's protective face mask as a weapon.
Money Inc. dominated the tag team division of the WWF. They feuded with the Steiner Brothers (Rick and Scott) and had a series of title exchanges. DiBiase and IRS were defeated by the Steiners for the WWF Tag Team Championship on June 14 in a non televised match at a Wrestling Challenge taping. They would regain the titles on June 16 at a live event but lost them back to the Steiners three days later on June 19 at another live event. DiBiase last wrestled for the WWF in August, bowing out following an angle which saw Razor Ramon turn face and 1-2-3 Kid debut. The Kid had scored an upset pinfall against a cocky Ramon, causing DiBiase to mock Ramon and tell him he would show him how it was done. He then went on to also lose to the Kid, giving Razor a newfound respect for the Kid thus turning Razor face. This included a match at SummerSlam between DiBiase and Ramon which DiBiase lost. This was DiBiase's last television appearance in the WWF during this run.
DiBiase returned to the WWF at the Royal Rumble as a guest commentator. DiBiase then began working as a commentator and manager for the WWF. Later in 1994, DiBiase purchased the contracts of many wrestlers for his Million Dollar Corporation stable in the WWF, which over time included I.R.S., Bam Bam Bigelow, Nikolai Volkoff, Kama, King Kong Bundy, Sycho Sid, 1-2-3 Kid, and in a swerve, Tatanka. DiBiase also renewed his connection with the Undertaker after the latter's six-month hiatus after the Royal Rumble. Saying that he had originally brought the Undertaker to the WWF, and he was going to bring him back, DiBiase debuted a new Undertaker under his control. This Undertaker, however, proved to be an imposter, and was subsequently defeated by the real Undertaker at SummerSlam.
DiBiase also had a place in the main event of WrestleMania XI as the manager of Bam Bam Bigelow in his match versus Lawrence Taylor. Surrounding the ring were members of DiBiase's corporation to offset Taylor's entourage of NFL All-Pros on the opposite side. After Taylor defeated Bigelow, DiBiase publicly referred to Bigelow as an embarrassment. This culminated in Bigelow quitting The Corporation after DiBiase fired him following a loss to Diesel in a WWF Championship match. Bigelow aligned himself with Diesel in a feud versus members of DiBiase's corporation.
As a manager, DiBiase also later introduced "The Ringmaster", who eventually became Stone Cold Steve Austin, to the WWF in January 1996. Austin became the Million Dollar Champion and began wearing DiBiase's gold belt that was introduced in 1989. DiBiase's last appearance with the company was at In Your House: Beware of Dog 2 in 1996, where he was forced to leave the WWF after Steve Austin lost to Savio Vega.
DiBiase debuted in WCW on August 26, 1996, revealing himself as the fourth member of the New World Order, joining Scott Hall, Kevin Nash and Hollywood Hogan. DiBiase claimed to be financing the group. DiBiase was the spokesperson for the nWo for three months until Eric Bischoff joined the nWo and replaced him in that role.
DiBiase quit the nWo shortly after Spring Stampede in 1997. Less than a few months later, on the August 4, 1997 episode of Nitro, he made a face turn and began managing The Steiner Brothers. DiBiase managed The Steiners until Scott turned heel and joined the nWo. DiBiase also managed Ray Traylor for a while until he stopped managing altogether. DiBiase then became a road agent for the company and left entirely when his contract expired in late 1999.
In April 2005, DiBiase was hired as a road agent for the SmackDown! brand of World Wrestling Entertainment. On October 3, 2005, at WWE Homecoming, DiBiase appeared with other WWE legends in a ceremony. He eventually led the attack on Rob Conway, who had come down to the ring to insult the legends.
DiBiase inducted his former manager Sensational Sherri into the WWE Hall of Fame on April 1, 2006 and made an appearance at WrestleMania 22, offering Eugene $1,000 to dribble a basketball 100 times backstage and kicked the ball away at the last second. DiBiase also appeared on the April 17 episode of Raw behind a newspaper doing his famous evil laugh as the camera went off air. He also appeared at the Raw Family Reunion on October 9, 2006, aiding Ric Flair in his match with the Spirit Squad. On October 26, 2006, Ted DiBiase was released from his WWE contract.
DiBiase made his first in ring appearance in over five years at the Raw 15th Anniversary Special on December 10, 2007, by winning a 15-man battle royal, in which he was not even an active participant. Irwin R. Schyster, DiBiase's former tag team partner of Money Incorporated, had won the battle royal. DiBiase came down to ringside and offered Schyster a bribe to eliminate himself. Schyster accepted and hopped over the top rope, making DiBiase the victor. DiBiase then declared that even after fifteen years, everyone still had a price for the "Million Dollar Man."
On the May 19, 2008 edition of Raw, he was seen alongside Mr. McMahon about to "discuss business", in William Regal's office. On the following Raw, DiBiase introduced his son Ted DiBiase, Jr. to WWE as its newest member.
On the June 29 episode of Raw, Ted DiBiase, Jr. announced in a segment with Cody Rhodes and Randy Orton that DiBiase would appear on Raw the following week as the special guest host, and DiBiase appeared as scheduled on July 6. On the show, DiBiase booked his son to face Randy Orton. After DiBiase Jr. lost the match, he accused his father of setting him up and trying to steal his time, even slapping his father across the face. DiBiase would later come out at the end of the show and sanctioned a triple threat match for Randy Orton's WWE Championship at Night of Champions including John Cena and Triple H in his final act as the guest host.
DiBiase was announced as the first inductee of the WWE Hall of Fame Class of 2010 on the February 8 episode of Raw. DiBiase appeared again on the November 2 edition of NXT, where he was the minister for Aksana and Goldust's wedding. On February 21, 2011, it was announced DiBiase would induct Jim Duggan into the Hall of Fame. He appeared on the Slammy Awards episode of Raw on December 12 alongside fellow legend Mick Foley, and presented the "Holy %&@*# Move of the Year" award, which was won by Mark Henry and Big Show. On April 10, 2012, DiBiase made an appearance on SmackDown: Blast from the Past. He returned on the March 4, 2013 Old School Raw at ringside with The Prime Time Players and agreed to be their manager if they won the match against Team Hell No. DiBiase appeared at the 2014 Old School Raw special, encountering Big E Langston on his way to a match and told him everybody's got a price, to which Langston smiled.
On January 22, 2018, DiBiase made an appearance during the 25th Anniversary episode of Raw in which he played poker with the Acolytes Protection Agency.
On July 22, 2019, DiBiase "bought" the WWE 24/7 Championship from Alundra Blayze. The 26-year space between his last title victory in 1993 is reportedly the longest in WWE history. He later lost the title to Drake Maverick in a limousine on the same night.
On April 27, 2021, on NXT, DiBiase made a surprise appearance at a jewelry store showing his diamond watch to Cameron Grimes, making Grimes jealous. Throughout May 2021, DiBiase would continue to cost Grimes matches and outdo him during skits such as outbidding him during a house auction on May 11, and costing him a victory on May 18; following this incident it was announced the pair would have a ‘Million Dollar Faceoff’ on the May 25 NXT. During the showdown, Grimes was attacked by LA Knight, with DiBiase laughing and leaving with Knight. DiBiase put the Million Dollar Championship on the line in a ladder match between Knight and Grimes at NXT TakeOver: In Your House, in which Knight was victorious. On the June 15, 2021 episode of NXT, Knight turned on DiBiase and attacked him; Grimes then saved DiBiase from Knight. At NXT TakeOver: 36, Knight would face Grimes again; if Grimes lost, DiBiase would have had to become Knight’s butler. At the event, Grimes defeated Knight to become the Million Dollar Champion with the help of DiBiase. On August 24, the storyline came to a conclusion on NXT, as they talked about Grimes’ journey to the title and how he was now headed "Straight to the moon!". The celebration ended with fake $100 bills with Grimes’ face raining down over the Capitol Wrestling Center. Grimes later escorted DiBiase to his limousine and handed him the Million Dollar Championship. DiBiase handed the belt back, however upon checking it, Grimes realized he was handed a cheap replica. DiBiase then left after giving his signature laugh.