On May 30, 1983, Lawler began a feud with Bill Dundee in the American Wrestling Association (AWA). The feud quickly escalated and on June 6, 1983, the two met in a Loser Leaves Town Match, in which Lawler won. Lawler defeated Ken Patera on July 25. Lawler feuded with Tommy Rich, Austin Idol, and Paul E. Dangerously throughout early 1987. The animosity began after controversy over an AWA World Championship title shot involving Nick Bockwinkel. During the feud, the trio defeated Lawler in a steel cage match and cut his hair, which caused a riot in the Mid-South Coliseum.
Lawler won the AWA World Heavyweight Championship from Curt Hennig on May 9, 1988. During his reign, Lawler feuded with World Class Championship Wrestling's Champion Kerry Von Erich. He defeated Von Erich on December 15, 1988, at Superclash III to unify the two titles. Soon after, Lawler's issues with Verne Gagne led to his departure from the AWA.
Lawler continued feuding with Kerry Von Erich in WCCW. He lost to Von Erich in a steel cage match on November 25, 1988. He would defeat Von Erich by disqualification to retain the WCCW Heavyweight Title. He wrestled Mil Mascaras to a draw on July 28.
Lawler began his WWF career in December 1992 as an announcer on Superstars. He made his debut match in the Royal Rumble, which was won by Yokozuna. From 1993 to 1995, he feuded with Bret Hart and the rest of the Hart family. The feud began at King of the Ring when Lawler interrupted Hart's victory ceremony and attacked Bret. Lawler claimed that he was the only true king in the World Wrestling Federation (WWF), and the two were scheduled to wrestle at SummerSlam to settle the dispute. At the event, however, Lawler came to the ring on crutches and claimed that he could not wrestle because of injuries suffered in a car accident. Hart faced Lawler's "court jester", Doink the Clown instead, and beat him by submission. Lawler then attacked Hart, revealing that he was not injured. Hart defeated Lawler by submission but refused to release the Sharpshooter. As a result, the referee reversed the decision and awarded the title of "Undisputed King of the World Wrestling Federation" to Lawler. The two would continue to work throughout the fall on the house show circuit, including in steel cages.
The Hart family (Bret, Owen, Bruce, and Keith) was scheduled to face a team captained by Lawler in an elimination match at Survivor Series. However, Shawn Michaels had to take Lawler's place because Lawler was facing legal troubles. Lawler did not face Bret Hart at another pay-per-view until the first In Your House, when he beat Hart after Hakushi and his manager Shinja interfered. This set up a "Kiss My Foot" match at King of the Ring, which Bret won. As a result, Lawler was forced to kiss Bret's feet. The feud took one final turn when Lawler introduced his "dentist" Isaac Yankem, D.D.S.. After Hart defeated Yankem by disqualification, however, the feud quickly disappeared.
Following the end of his legal troubles which kept him out of Survivor Series 1993, Lawler eventually returned to the WWF at WrestleMania X, which was also his first appearance as a commentator on a WWF pay-per-view. During the main event of the night, "Rowdy" Roddy Piper served as special guest referee for the second WWF World Heavyweight Championship match. During this, Lawler began making disparaging remarks about him. Lawler would continue to berate Piper on later episodes of Monday Night Raw, including bringing a skinny kid into the ring dressed as Piper and forcing him to kiss his feet. This ultimately led to a match between the two at King of the Ring, which Lawler lost.
In the fall of 1994, Lawler initiated a feud with Doink the Clown. Lawler popped the balloons carried by Doink's midget sidekick, Dink. After Doink and Dink retaliated, Lawler introduced a midget sidekick of his own, who he named Queasy. In the following weeks, Doink added two more sidekicks, Wink and Pink, while Lawler introduced Sleazy and Cheesy. This led to an elimination match at Survivor Series, which Lawler's team won. After the match, however, Lawler's team turned on him, joining with Doink's team to attack Lawler.
By 1996, Lawler wrestled occasionally on WWF Superstars where he would take on jobbers while holding a microphone in the ring to, essentially, "do the commentary on (his) very own matches" while occasionally serving as the official cornerman for Isaac Yankem D.D.S. After a brief feud with The Ultimate Warrior, Lawler began feuding with Jake Roberts. The two met in a match at SummerSlam, which Lawler won. After the match, Lawler poured Jim Beam whiskey down Roberts' throat.
Afterwards he feuded with Mark Henry, with the two meeting at In Your House 10: Mind Games which Henry won.
In June 1997, Lawler entered the King of the Ring tournament for the first time and advanced to the semi-final round where he was defeated by Mankind. By the fall, the WWF introduced a new "light-heavyweight division". Lawler's son, Brian Christopher, was one of the major superstars in the division, although the WWF played up an angle where both Lawler and Christopher would deny their family relationship, even though the two would aide each other in matches and so on.
In 1997, Lawler became heavily involved in the working relationship between the WWF and Extreme Championship Wrestling (ECW). In interviews and commentary, he referred to the promotion as "Extremely Crappy Wrestling". His frequent insults toward ECW eventually led to the promotion "invading" Monday Night Raw in February 1997. He wrestled in two matches. The first on July 19 in a steel cage match with Rob Van Dam and Sabu in a no contest against Rick Rude, The Sandman, and Tommy Dreamer. He wrestled against Dreamer at ECW's Hardcore Heaven pay-per-view in August, which Dreamer won.
By 1998, Lawler rarely wrestled in the WWF and focused on commentary. In 1998, Vince McMahon had turned heel in the WWF for the first time and left the announce position, to which Lawler began praising McMahon's name on commentary as part of his own heel persona, much to the chagrin of fellow commentator Jim Ross. It was McMahon's departure from the commentary team which led to the strong on-screen chemistry between Lawler and Ross in subsequent years. This played a key role in a change of Lawler's character; although he still supported the heels, he showed a sense of right and wrong, and would condemn actions of heels when they went too far.
He wrestled between 1999 and 2001 mainly in house shows. On June 20, 2000 he made an appearance on SmackDown, teaming with The Kat to defeat Dean Malenko and Terri Runnels. This would be the first time in two years he wrestled on WWF television. A week later he defeated Malenko on Raw.
He would become a full-time face by 2000. This began when Lawler surprisingly attacked Tazz when he started bullying Jim Ross. At SummerSlam, The King wrestled Tazz in defense of Ross. Lawler won the match, and the feud with Tazz carried on. At Unforgiven, he lost to Tazz in a Leather Strap match. Also Lawler feuded with Tazz's partner Raven until January 2001.
In February 2001, Lawler's then-wife The Kat was involved in a storyline where Right to Censor, a group of wrestlers purportedly wanting to rein in the vulgarity of the "Attitude Era," during which she demanded equal time for the "right for nudity". RTC's leader Steven Richards offered a match with Lawler at No Way Out. If Lawler won, Kat would strip naked, but if Richards won, Kat became RTC property. Richards would win the match. The next night, Lawler teamed with APA (Bradshaw and Faarooq) as they defeated Right to Censor members Bull Buchanan, The Goodfather, and Val Venis on Raw. This would be Lawler's last WWF match before his first departure.
On November 19, 2001, Lawler returned to the WWF. He was reintroduced by Vince McMahon on Raw as the replacement for color commentator (and Alliance member) Paul Heyman, who had been (kayfabe) fired in the aftermath of the Alliance's loss at the previous night's Survivor Series. As he had been before his departure, Lawler once again became color commentator on Raw and pay-per-view events alongside Jim Ross and SmackDown! with Michael Cole, until the brands were separated and Lawler became exclusive to Raw.
In 2003, Raw's announce team of Lawler and Jim Ross feuded with Sunday Night Heat's team of Jonathan Coachman and Al Snow. At Unforgiven, Lawler and Ross lost a match against Coachman and Snow, thus losing their right to do commentary on Raw. In a rematch, however, Ross defeated Coachman, winning Lawler and Ross their position back.
In June 2006, Extreme Championship Wrestling was re-launched and began a small invasion within WWE again. ECW and WWE went head to head for several weeks on Raw, which spanned to include the SmackDown! superstars. This created tension between the Raw and SmackDown! announce teams, as Tazz, an ECW alumnus, insulted and criticized Jim Ross until Lawler came to Ross' defense, reigniting their feud from 2000. The feud concluded when Tazz and Lawler faced each other in a match at One Night Stand, which Tazz won in only 30 seconds by making Lawler pass out to the Tazzmission after a distraction from Joey Styles, who Lawler had slapped just prior to the match.
In July 2006, Randy Orton began a feud with Hulk Hogan. Lawler attacked Orton in defense of Hogan, which set up a match between them on Raw. Orton defeated Lawler after a low blow and an RKO.
On March 31, 2007, Lawler was inducted into the WWE Hall of Fame by William Shatner, whom Lawler had a memorable altercation with on a January 1995 episode of Raw. In August, King Booker claimed to be the only one entitled to be known as "King". After being beaten by Booker in the ring, Lawler was supposed to be forced to crown his opponent at a show of August 13 in Madison Square Garden. During the ceremony, however, Lawler announced another king as a new opponent for Booker, "The King of Kings" Triple H. This led to a worked brawl between Lawler and Booker.
On the July 7, 2008, episode of Raw, Lawler was attacked by Kane after saving Michael Cole from a similar attack, in which Kane repeatedly asked "Is he alive or is he dead?" Later that summer, he teamed with "Hacksaw" Jim Duggan to face Ted DiBiase and Cody Rhodes for the World Tag Team Championship but lost.
On the March 23, 2009, episode of Raw, Lawler challenged Chris Jericho to a match because of his disrespect and erratic behavior to WWE Hall of Famers, which Jericho accepted. The following week, Lawler lost to Jericho after submitting to the Walls of Jericho. After the match, Jericho outlined how he would remain supreme against WWE Hall of Famers at WrestleMania XXV.
On the July 20 episode of Raw, Lawler announced himself as the opponent against The Brian Kendrick. He went on to defeat Kendrick. On the November 16 episode of Raw, after recent acquisition Sheamus attacked the timekeeper in frustration for not receiving an opponent, Lawler left the announce table to confront Sheamus and check on the victim, only to receive a kick to the head for his troubles. On June 7, 2010, during a Viewer's Choice edition of Raw, Lawler lost his crown to IRS because he had apparently not paid his taxes, but it was regained by Quinton Jackson later on. At the end of the night, Lawler was one of the many employees at ringside that were brutally attacked by the season one NXT rookies. Lawler however, was the only person at ringside that fought back, as he used punches and chops to attack the NXT rookies assaulting him until it was a 3-on-1 assault. The following week on Raw, Lawler and the Raw roster fought off the now-called "The Nexus" when they attempted to ambush John Cena a second time. On June 28, Lawler, Ricky Steamboat, Michael Hayes, Arn Anderson, Mike Rotunda, and Dean Malenko were severely attacked by the Nexus, just as they were celebrating Steamboat's career. Josh Mathews replaced Lawler on color commentator for the remainder of the show.
On the July 26, 2010 episode of Raw, Lawler teamed with Mark Henry, Goldust, Yoshi Tatsu, Evan Bourne and The Hart Dynasty in a tag team elimination match versus the Nexus. Lawler was eliminated by Heath Slater.
On the November 29, 2010 King of the Ring Raw special, Lawler, (who was celebrating his 61st birthday) challenged The Miz to a WWE Championship match. It was granted by the Anonymous Raw General Manager, who made it a Tables, Ladders, and Chairs match, and it was Lawler's first shot at the title. Miz retained the championship after interference by Alex Riley and Michael Cole. Cole's interference caused tension between the two, but when Lawler threatened to attack Cole, the Anonymous Raw General Manager issued a "cease and desist" order, which barred any physicality between them.
Lawler continued to challenge with The Miz, where on the December 20 Raw, Lawler teamed with Randy Orton and John Morrison to take on Miz, Riley and Sheamus in a six-man tag match which Lawler won by pinning Miz. This led to a rematch between Miz and Lawler the following week, with Lawler once again getting the victory, this time by count-out after Morrison got involved. Lawler teamed with Orton again on the January 10, 2011 Raw, facing The Miz and Riley, which Lawler won by pinning Riley. Lawler won a 7-man Raw Rumble match on the January 31 Raw with help from John Cena to earn a WWE Championship match against The Miz at Elimination Chamber, where he was unsuccessful in winning the title, ending the feud.
The following night on Raw, Lawler, after having enough of Cole's attitude, which included the mocking of Lawler's mother's recent death, challenged him to a match at WrestleMania XXVII, which Cole accepted on the February 28 Raw and announced that he would be trained in the coming weeks by Jack Swagger for the upcoming match. Stone Cold Steve Austin was announced as the guest referee for the match the following week. On the March 14 Raw, Lawler was confronted by his son, Brian Christopher, who was invited to Raw by Michael Cole to "expose" his father's character. Brian ranted about various problems he had with his father before slapping him and leaving. Cole continued to harass Lawler after Brian left, but was interrupted by a returning Jim Ross. Before Ross could attack Cole, Swagger attacked Lawler from behind, and then proceeded to attack and lock in the ankle lock on Ross, while Cole harassed him. Lawler tried to stop the attack, but fell victim to the ankle lock as well.
At WrestleMania, Lawler initially won by submission but the Anonymous Raw General Manager reversed the decision due to Stone Cold physically getting involved in the match by pushing Cole, making Cole the winner by disqualification. Lawler and Jim Ross then faced Cole and Swagger at Extreme Rules in a Country Whipping match, where they were defeated. Lawler challenged Cole to one last match at Over the Limit, even going as far as to putting his Hall of Fame ring on the line and offered to personally induct Cole into the Hall of Fame itself. During the contract signing, Cole announced it would be a "Kiss My Foot" match. At the pay-per-view, Lawler defeated Cole. Afterwards, Jim Ross, Eve Torres and Bret Hart helped Lawler by making Cole kiss his foot. Following the pay-per-view, Cole apologized to Lawler, ending the feud.
Lawler competed in the 2012 Royal Rumble match as the number 12 entrant, but was eliminated by Cody Rhodes after 43 seconds. He, along with Booker T, eliminated Michael Cole afterwards. On the April 30, 2012 episode of Raw, Lawler competed in a Beat the Clock challenge to determine the number one contender for the WWE Championship match at Over the Limit, but was defeated by Daniel Bryan, who went on to challenge for the title. On the July 9 episode of Raw, Lawler went against Michael Cole in a WrestleMania XXVII rematch, which he quickly won, but the Anonymous Raw General Manager, who returned that night as the guest general manager, reversed the decision and Lawler lost to Cole by disqualification following interference by Booker T. Santino Marella came out to reveal that Hornswoggle was the Anonymous Raw General Manager, who was hiding underneath the ring.
On the July 23 episode of WWE Raw 1000, after CM Punk attacked The Rock, Lawler would mention on commentary that "CM Punk has turned his back on the WWE Universe". The following week on Raw, Punk would confront Lawler about what he said before being interrupted by Big Show. On the August 20 episode of Raw, after John Cena wouldn't tell Punk he was the "Best in the World", Punk would ask for Lawler to get in the ring and say it for the WWE Universe. After Lawler refused to say Punk was the "Best in the World" too, Punk would attack Lawler from behind. The next week on Raw, after Lawler demanded an apology from Punk, Punk would challenge Lawler to a match, which Lawler would accept later that night, where Punk would defeat Lawler in a Steel Cage match. Before the September 3 episode of Raw, Punk and Lawler brawled backstage, with Punk getting the upper hand before officials stopped them, Lawler was kicked in the throat, which caused Lawler to miss commentary that night, with The Miz filling in for him.
On September 10, 2012 during Raw at the Bell Centre in Montreal, not long after defeating CM Punk and Dolph Ziggler in a tag-team match with Randy Orton, Lawler legitimately collapsed at the announcers table while Kane and Daniel Bryan competed against The Prime Time Players. Fellow commentator Michael Cole continued to call that match alone, as well as the next match, before WWE (through Cole) announced the medical situation with Lawler. The remaining matches on the show went ahead as scheduled but without commentary, and updates on Jerry's condition were provided by Cole. It was later confirmed on WWE.com that Lawler had suffered a heart attack.
It was announced on October 29, 2012, that Lawler would return to WWE on the November 12 episode of Raw. He continued his rivalry with CM Punk after his emotional return was interrupted by CM Punk and Paul Heyman, who re-enacted his heart attack. Lawler continued to favor Punk's opponents, hoping that Punk would lose the WWE Championship, which he eventually did to The Rock at the Royal Rumble, much to Lawler's delight.
On the March 17, 2014 episode of Raw, Lawler was blamed by Kane for allowing fans to enter the ring the previous week in Memphis as part of Daniel Bryan's Occupy Raw Movement. He was forced in the ring by The Shield, but The Shield instead attacked Kane.
On January 8, 2015, it was announced on WWE.com that Lawler would be a part of the SmackDown broadcast team as a color commentator along with Michael Cole and Byron Saxton starting January 15, ending his 19-year run as a color commentator of Raw as he was replaced by Booker T.
On the March 30 episode of Raw, Lawler made a one night return to commentary for Raw with Saxton to fill in for Michael Cole, Booker T and JBL after they were assaulted by Brock Lesnar after Lesnar was refused his rematch against Seth Rollins.
On July 7, 2016, Lawler returned to SmackDown resuming his commentary role. However, shortly afterwards, Lawler was taken off TV and placed on the pre-show of both Raw and Smackdown as an analyst.
On December 5, 2016, it was announced that Lawler would no longer be used on pre-shows and instead be kept for special events such as the Hall of Fame ceremony.
On January 17, 2017, Lawler returned to SmackDown Live to host the return of The King's Court from his hometown of Memphis, Tennessee. During his interview with Dolph Ziggler, Ziggler took credit for Lawler's real life heart attack in 2012 before and kicking him in the chest and leaving the ring. Later that night on Talking Smack, Renee Young announced that Lawler, Michael Cole and Corey Graves would be the commentary team for the Royal Rumble match at the 2017 Royal Rumble. On August 28, 2017, Jerry filled in for Booker T on Raw commentary from his hometown of Memphis, Tennessee. Lawler, Jim Ross and numerous other WWE Legends appeared on Raw 25 on January 22. On January 26, 2018 it was revealed that Lawler signed a new one year deal with WWE. At the 2018 Royal Rumble, during the men's match, Lawler was the special guest commentator where he correctly predicted that Shinsuke Nakamura would win the match.
On September 26, 2019, WWE announced as a part of their "WWE Premiere Week" that a new commentary team would be on Raw. Lawler would return to commentary as an analyst alongside Vic Joseph and Dio Maddin beginning on the September 30, 2019 edition of Raw. By January 2020, Lawler had outlasted both Joseph and Maddin, who were replaced by Tom Phillips and Byron Saxton, respectively. Lawler was later replaced by Samoa Joe on the April 27 edition of Raw.
Lawler appeared at Raw in Memphis, Tennessee on August 28, 2023, in a segment for the live audience. On the November 28 episode of NXT, Lawler chose two participants for qualifying mathes for the Iron Survivor Challenge at NXT Deadline.