In May 2013, she joined WWE and their new reality show Total Divas. She was also promoted to the main roster, having had just two weeks of formal training. Eva Marie made her main roster debut on the July 1, 2013 episode of Raw, in a backstage segment along with her fellow Total Divas co-stars. Eva Marie accompanied Natalya to the ring on the July 4 episode of Superstars, where she defeated Naomi.
Eva Marie, along with the cast of Total Divas, appeared on MizTV on the July 22 episode of Raw, where she slapped Jerry Lawler, claiming to make a name for herself and establishing herself as a heel in the process. Upon the debut of Total Divas program in July 2013, The Bella Twins began feuding with their co-star on the show, Natalya, with Eva Marie becoming Brie's valet. She also was her partner at Summerslam Axxess in a tag team match against Natalya and Maria Menounos. The cast of Total Divas then transitioned into a feud with WWE Divas Champion AJ Lee, who mocked the show and cast, turning both The Bellas and Eva Marie faces in the process. Eva Marie competed in six-woman tag team matches, including when Eva Marie gained an upset victory over Tamina Snuka by pinning her, garnering her first pinfall victory. Continuing their feud into November, the Total Divas defeated the "True Divas" (Alicia Fox, Aksana, AJ Lee, Kaitlyn, Rosa Mendes, Tamina Snuka and Summer Rae) in a traditional elimination tag team match at the Survivor Series pay-per-view, and again on the subsequent Raw.
Eva Marie made her return to WWE after a nearly three-month absence on the February 14, 2014 episode of SmackDown, defeating Alicia Fox in her first singles match on WWE television. The match, however, was cut from the broadcast. After returning in early 2014, Marie began regularly participating in tag team matches, including getting a win over AJ Lee and Tamina Snuka. On April 6, Eva Marie made her WrestleMania debut, competing at WrestleMania XXX in the 14–Diva "Vickie Guerrero Invitational match" for the WWE Divas Championship, which was won by the defending champion AJ Lee. In late May, Eva Marie was placed in a feud with the returning Summer Rae, who had cost Eva Marie a tag team match, leading to Eva Marie defeating Summer Rae in her in-ring return after an interference by Fandango and Layla on the May 26 episode of Raw.
Eva Marie was then placed in a feud with Divas Champion AJ Lee, facing AJ in two non-title matches on SmackDown and Raw, which AJ won. In July, Eva Marie turned heel when she became involved in Stephanie McMahon's ongoing storyline with The Bella Twins by regularly participating in handicap match as a part of McMahon's punishment against Nikki, including picking up the win for her team after a DDT. Eva Marie also participated in a staged match which ended in a beat down when Eva Marie and Alicia Fox attacked Nikki. Eva Marie made her first appearance on NXT on August 7, where she was defeated by Bayley. She faced Divas Champion AJ Lee in non-title bouts on the August 11 episode of Raw and August 15 episode of SmackDown. She emerged victorious via pinfall and countout, respectively, following distractions by Paige.
After a five month absence, Eva Marie returned on the March 9 episode of Raw, accompanying Summer Rae to her match against AJ Lee. She went on another hiatus shortly afterwards.
Eva Marie made an appearance on the June 3, 2015 episode of NXT, stating that she was looking forward to competing in the NXT women's division, while the NXT audience heavily booed her. In a backstage segment with NXT general manager William Regal on the June 24 episode of NXT, Regal said he needed to see some proof that Eva Marie was ready to compete in the women's division. On the July 22 episode of NXT, Eva Marie defeated Cassie in her in–ring debut. Eva Marie then began competing at NXT live events, where she ignited a feud with Carmella. This led to a match between the two at the special August 26 episode of NXT (taped during the NXT TakeOver: Brooklyn event), which Eva Marie won. Eva Marie then continued her winning streak, defeating the likes of Billie Kay, Carmella, and Liv Morgan. On the November 18 episode of NXT, Eva Marie challenged Bayley to a match for the NXT Women's Championship, which she received a week later, but was unsuccessful in winning the championship, despite interference from her ally Nia Jax and referee Charles Robinson. Two weeks later on the December 9 episode of NXT, Eva Marie accompanied Nia Jax to challenge Bayley for the NXT Women's Championship at NXT TakeOver: London.
On the January 13, 2016, episode of NXT, Eva Marie competed in a number one contender's battle royal, which was won by Carmella. On the February 10 episode of NXT, Eva Marie attempted to get her revenge on Carmella by attacking her and Bayley with Nia Jax, until Asuka made the save. Eva Marie and Nia Jax subsequently went on to defeat Bayley and Carmella in a tag team match on the February 24 episode of NXT. After a brief hiatus, Eva Marie made her return on the April 27 episode of NXT, losing to the NXT Women's Champion Asuka in a non-title match, on what would be her last match in NXT.
On the March 28 episode of Raw, Eva Marie made her return to the main roster as a face helping her fellow Total Divas co-stars over an assault against Lana's then-allies; Naomi, Tamina, Emma, and Summer Rae. As a result, a 10-Diva tag team match between the Total Divas team (Brie Bella, Alicia Fox, Natalya, Eva, and Paige) and the newly dubbed Team B.A.D. & Blonde (Naomi, Tamina, Lana, Emma, and Rae) was scheduled for the WrestleMania 32 pre-show. At the event on April 3, Eva Marie's team won after Naomi submitted to Brie Bella.
Following a hiatus from live television and after being drafted to SmackDown as part of the 2016 WWE draft on July 19, Eva Marie made her first appearance for the brand on July 26, where she debuted a new long introductory entrance while confronting the brand female talents, re-establishing herself as a heel. Throughout August, Eva Marie began faking multiple unfortunate events in order to avoid in-ring competition. On August 18, she was suspended for 30 days for violating the company's wellness policy. She was replaced by the returning Nikki Bella at SummerSlam on August 21 as part of a six-woman tag team match.
On August 4, 2017, Eva Marie announced that she and WWE had parted ways.
On the May 3, 2021 episode of Raw, a vignette aired advertising Marie's return, in which she promoted "the Eva-lution". After several weeks of vignettes, Eva Marie returned on the June 14, 2021 episode of Raw, originally announced to face Naomi, only for Piper Niven to wrestle and defeat Naomi on her behalf. Post-match, Eva Marie announced herself as the winner, establishing herself as a heel. The following week on Raw, Marie subsequently renamed her protégé as Doudrop, but later that night, an annoyed Doudrop seemingly turned on Marie during a Money in the Bank qualifying tag team match against Asuka and Naomi, which resulted in Marie being pinned by the later. Despite this, the pair kept teaming up in tag team matches in the following weeks, where they would come out victorious, and with Marie continuing to announce herself as the sole winner. This led to an appearance on the backstage segment Alexa's Playground and Marie later instructing Doudrop to attack Alexa Bliss on the July 12 episode of Raw. Eva Marie lost to Alexa Bliss at SummerSlam. The same night, Doudrop turned on her, turning face in the process. Marie's last appearance in WWE occurred when she was involved in an injury angle on the September 27 edition of Raw, after being attacked by Shayna Baszler, who had began using the steel steps to injure her opponents. On November 4, Marie was released from her WWE contract.