On December 2, 2013, Pearce first worked as a guest coach and trainer for WWE. He would continue to appear as a guest coach and trainer several times during 2014. In May 2015, Pearce signed to join WWE full time as a trainer at the WWE Performance Center and producer for NXT. Not long after, he was promoted to the role of a producer on the main roster's Monday Night Raw and Friday Night SmackDown.
On the June 5, 2018 episode of SmackDown Live, Pearce and Dean Malenko appeared during the contract signing between AJ Styles and Shinsuke Nakamura. He also appeared in numerous pull-apart brawls on Raw and SmackDown Live throughout 2018 and 2019. Pearce was also seen in on-screen speaking roles, appearing on the January 17, 2020 episode of SmackDown backstage, making a match between Bayley and Lacey Evans. On the May 29, 2020 episode of SmackDown, Pearce set up a battle royal where the winner would face Daniel Bryan in the Intercontinental Championship tournament.
On the August 28, 2020 episode of SmackDown, Vince McMahon ordered Pearce to take the signatures of Braun Strowman, Roman Reigns and "The Fiend" Bray Wyatt on the contract for their triple threat match at Payback. Pearce was successful in getting Strowman and Wyatt to sign, but Reigns declined because there were changes that he wanted fixed. On the November 23, 2020 episode of Monday Night Raw, Pearce was attacked by Braun Strowman, which resulted in Strowman being suspended indefinitely.
On the January 8, 2021 episode of SmackDown, Pearce began a storyline with WWE Universal Champion Roman Reigns. Reigns took issue with Pearce's recent booking decisions, including scheduling a gauntlet match for that night to determine Reigns' championship contender at the 2021 Royal Rumble. Against Pearce's decisions, Reigns' special counsel Paul Heyman convinced upper management to also book Pearce for the match, despite his on-screen role as a WWE official. Pearce was the final entrant in the gauntlet match, but as he was about to face Shinsuke Nakamura, Reigns and his cousin Jey Uso attacked Nakamura and Pearce, laying Pearce's body on top of Nakamura's for the pinfall and giving the win to Pearce. As a result, Pearce became Reigns' opponent at the Royal Rumble. On the January 15 episode of SmackDown, Pearce replaced himself with Kevin Owens, stating he was not "medically cleared" to compete.
On the March 1 episode of Monday Night Raw, Pearce, at the direction of Shane McMahon, and Braun Strowman challenged Cedric Alexander and Shelton Benjamin for the Raw Tag Team Championship. Pearce was pinned when Strowman reluctantly tagged in Pearce at the direction of Shane McMahon. On the March 3 episode of NXT, during the WWE Women's Tag Team Championship match, when the referee was down, Shayna Baszler applied the Kirifuda Clutch to where Pearce called for a referee to come down to the ring as Baszler passed out Dakota Kai even though she wasn't the legal competitor. This awarded Nia Jax and Baszler the win, retaining their titles.
On the October 22, 2021 episode of SmackDown, Pearce was attacked by Brock Lesnar after he suspended Lesnar for his wrongful actions outside the ring. On the October 29 episode of SmackDown, Pearce sanctioned Lesnar to pay a one million dollar fine with the suspension, turning heel for the first time in his WWE career in the process.
On the April 18, 2022 episode of Raw, Pearce fined Bianca Belair $1 after she assaulted Sonya Deville backstage. On the May 9 episode, Pearce informed Deville that she was no longer an official with WWE, announcing a match between her and Alexa Bliss.
Days after SummerSlam 2022, Pearce indefinitely suspended Ronda Rousey after attacking the referee and security personnel following the controversial ending of her match against Liv Morgan for the SmackDown Women's Championship while being pinned for having her shoulders flat on the ring floor.
During the season premiere episode of SmackDown on October 13, 2023, after having served as WWE official of both Raw and SmackDown since January 2020, Pearce was promoted to General Manager of Raw, with Nick Aldis introduced as SmackDown's General Manager.